We are strategy and marketing consultants, specialising
in the private banking and wealth management sector.
Our clients are mainly financial institutions seeking to extend their
services to high net worth and affluent individuals. They include private
banks, investment banks, retail banks, stockbrokers investment managers,
insurance companies and other professional firms. We have also undertaken
a number of assignments for private family offices.
We use our specialist skills and market knowledge to help clients in the
development of clearly defined strategies and market positioning, leading
to a detailed business plan.
We also help with more specific implementation and management tasks, ranging
from segmentation, product development and brand management, to practical
marketing and communications, training and client relationship management.
We have been specialising in this sector since 1995, when Maslinski &
Co was established by Michael Maslinski, former Head of Business Development
at Coutts, one of the worlds best known and most prestigious private banks.
We have directly advised more than thirty leading institutions. More than
200 major banks from over 50 countries worldwide have participated in
our strategy workshops.
We have regularly provided speakers for major conferences and have written
numerous papers and articles on private banking and wealth management
. We are frequently quoted in the financial press as leading authorities
on the sector.
Over the last thirteen years, we have built up a unique combination of
knowledge, market data and understanding, which is an essential prerequisite
to successful consulting in this complex and fast changing sector.